This Privacy Policy explains how Dear Varsity collects, uses, and shares your personal information when you visit or make a purchase from dearvarsity.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically gather certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect details about the pages or products you view, referral sources, search terms, and how you interact with the Site. This data is referred to as Device Information.
Technologies Used to Collect Device Information
Cookies: Small data files stored on your device, often containing an anonymous unique identifier. Learn more about cookies and how to disable them at allaboutcookies.org.
Log Files: Track site activity and collect data such as IP address, browser type, internet service provider, referring/exit pages, and timestamps.
Web Beacons, Tags & Pixels: Electronic tools used to understand browsing behavior on the Site.
When you make or attempt to make a purchase, we collect certain details including your name, billing and shipping address, payment information, email address, and phone number. This is referred to as Order Information.
Personal Information in this policy includes both Device Information and Order Information.
How Do We Use Your Personal Information?
We use Order Information to:
Process payments and fulfill orders
Arrange shipping and provide order confirmations or invoices
Communicate with you
Screen orders for fraud or potential risk
Send promotional or marketing messages when aligned with your preferences
We use Device Information to:
Detect and prevent fraud (especially using IP address data)
Improve and optimize our Site
Analyze user behavior and measure the effectiveness of marketing and advertising efforts
Sharing Your Personal Information
We share your Personal Information with trusted third parties to operate and improve our services. For example:
Shopify powers our online store and processes data on our behalf
Google Analytics helps us understand how visitors interact with the Site
We may also disclose Personal Information to comply with laws or legal requests, enforce our policies, or protect our rights.
Behavioural Advertising
We may use your Personal Information to deliver targeted advertisements or marketing communications we believe may be relevant to you.
You can opt out of targeted advertising through:
Facebook
Google
Bing
You may also opt out via the Digital Advertising Alliance at optout.aboutads.info.
Do No Track
Please note that we do not alter our data collection or usage practices when a “Do Not Track” signal is detected from your browser.
Your Rights
If you are a resident of the European Union, you have the right to access, correct, update, or request deletion of your personal data. To exercise these rights, please contact us using the details below.
We process your data to fulfill contracts (such as completing orders) or to pursue legitimate business interests. Your information may be transferred outside Europe, including to the United States and Canada.
Date Retention
We retain Order Information for our records unless and until you request deletion of this information.
Changes
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs.
Contact US
For more information about our privacy practices, questions, or complaints, please contact us:
Email: hello@varsitybase.com
Mailing Address:
Dear Varsity
[Re: Privacy Compliance Officer]
4204 N Brown Ave
Scottsdale, AZ 85251
United States
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